When looking at wedding invitations you may find yourself overwhelmed and confused by all the options and unfamiliar terms associated with custom paper products. A common place for confusion is the printing process. In the invitation industry, there are several different methods that may be utilized depending on your desired look, feel, timeline, and budget. Once a week for the next few weeks I hope to clarify some of the printing options including: digital printing, flat(offset) printing, thermography, letterpress, and engraving.
Above Left: Pinterest – Above Right: Etsy
Digital printing is the process we are probably most familiar with. Most office and home printers are digital printers meaning that digital files such as PDFs can be sent directly to the printer without the need for creating a printing plate (used in other processes). The final printed product in this process renders the ink completely flat on the page.
Above Left: Etsy – Above Right: Pinterest
-Incredibly quick turnaround. If you’re working on a tight timeline, digital printing could be your best option.
-Less expensive. Cutting out the technical process of creating printing plates means lower cost for you!
-Greater flexibility. Frequent changes to the printed material may be made without greater cost.
Above Left: ColinCowieWeddings – Above Right: Pinterest
-Color matching. Despite the improvements in digital printing technologies, digital printing still cannot match the color quality of offset printing.
-Color Quality. Digital printers can be either inkjet or laser. Generally, laser printers can’t generate saturated, vibrant color.
-Fewer material options. Although they are catching up to traditional process in terms of what they can print on, digital printers are still more limited.