Continuing our Friday Introduction series, we’re introducing you to the lovely ladies at A. Dominick events! We talked to Aimee Dominick, the president of A. Dominick Events, Cindy Bastron, a senior event planner, and Ashley Allman, an event planner, about their advice for couples, and the tips and tricks of the industry.
The Dandelion Patch: Does A. Dominick Events have a specialty? How do you differentiate yourselves?
Aimee Dominick: We love what we do and really pride ourselves on being able to bring the bride’s style to life at the wedding. While we all have our own style, there is nothing better than that moment when a bride sees the room for the first time and tells us, “it is exactly what she wanted but never knew how to articulate.” Secondly, we have hospitality backgrounds and really believe in keeping the guest’s prospective and comfort in mind. Whether that means blankets for an outdoor ceremony or a snack for the drive from the ceremony to the reception, you have to be able to put yourself in the guests’ shoes and anticipate their needs.
The Dandelion Patch: What is the most important thing a couple can tell you about their wedding vision?
Aimee: It’s really helpful to know what a couple loved about the best wedding they went to and what they hated about the worst wedding they went to. Each couple is so different, so hearing how they experience an event it the most helpful way to see a wedding through their eyes.
The Dandelion Patch: How did you get started in this industry? Do you have a favorite memory from a wedding or event you’ve planned?
Aimee: I attended the Fashion Institute of Technology in NYC for my undergrad. I love fashion and design but I didn’t love the business of fashion. I have always loved to cook and entertain, so I went I attended culinary school outside of Boston. When looking for a job cooking (back in NYC) I was offered a job with a party planner who focused on planning parties with celebrity chefs. To be honest, I had no interest in planning. I thought I would do it for a few months and move on. Turns out, 12 years later, it is still my dream job.
My favorite moment at a wedding is right before a bride goes down the aisle. It is so electric and intimate, so loaded with hope for the future and gratefulness for the love of family and history. That moment is a true honor to witness.
Cindy: I started working in the hospitality industry in a luxury hotel in DC. I quickly learned that while I loved the hotel and the service industry working on property was not the right fit for me. I needed more variety. Transitioning into wedding planning was the perfect fit as it allows me to provide the same level of polished service but also work on many types of events and at many different venues not only in DC but also through the country and around the world. With a degree in both event planning and finance, I also bring a love of numbers, excel, and details to the job, which is the perfect compliment to some of my very creative colleagues.
It is hard to say one favorite memory from a specific wedding or event but at each and every event I love to stand just around the corner as the guests walk into the event space. I don’t want them to see me but enjoying hearing them talk about the details of the room. So much work goes into each wedding, I love hearing the guests say how beautiful the space is and how it is the perfect for that couple.
Ashley: I come from a design background – oil painting, interior design, graphic, and web design. I love the creativity that comes with planning events and the opportunity to create unique and individual moments for each couple. And nothing gets me more inspired than beautiful paper products and lovely typography! I would write everything in calligraphy if there were time! I also worked for years as a project manager, so I’m really good at staying organized and on track. It’s so rewarding to be a part of making a couple’s dreams for their big day come true!
There’s always a moment during dinner, when all the guests are eating and celebrating, that we can step back and know that the night has been a success. Watching the bride and groom enjoy their special night makes it all worth it!
The Dandelion Patch: What tips would you give a couple who just got engaged?
Ashley: First, savor the moment. This is such a special time in your lives – make sure to celebrate! Once you have a moment to catch your breath, reach out and find a good event planner. There are so many different options out there and most people have never planned a wedding before. It can quickly become overwhelming. A good planner will help you focus on the most important aspects first and make sure you aren’t going down the wrong path. This expert advice can help you save money in the long run. My husband and I learned from personal experience just how valuable this can be during our planning process!
The Dandelion Patch: Is there a common mistake you see couples making when it comes to planning their wedding?
Cindy: I think the most common mistake couples make is not prioritizing early on in the process. It is essential for you and your fiancée to decide what is the most important aspect of the day for you; do you care most about the food? The paper? The music? Regardless of your budget, everyone will always want something a little more than you want to spend in every category. If you have determined your priorities early on it will be easier to make those decisions on where to splurge and where to cut as you make your way through the process.
The Dandelion Patch: Please share a fun fact about you or A. Dominick Events!
Aimee: I love people’s quirks and think the “weird” things about each of us are what make us fun. For example, I would eat everything in life with chopsticks if it were socially acceptable. Cindy is obsessed with Disney World. Her planning for a trip there rivals a NASA mission. Ashley is nuts about her dogs (a Frenchie and Boston Terrier), I’m talking nanny cam and separate Instagram accounts.
How great are those photos!? These lovely ladies clearly know what they’re doing! We’d love to have them plan our next event! Check out more of their work here. And be sure to like us on Facebook and follow us on Pinterest/Instagram @TheDandelionPatch for more wedding fun and information on our Patch Partners!